Many people are stuck in their comfort zone and miss out on what life has to offer. Coca-Cola believes that change is the momentum that pushes you forward. If you don't try, you have not lived.

Put your creative talent to good use by showing people why taking steps to try something new or different creates the most exhilarating experiences in one's life.

Format: videos, animations, photographs or illustrations.

There are things in life that seem to be perfectly made for a certain moment. From sharing a pizza with your friends while watching a football game on TV, to nibbling chocolate bars while driving in order to make time pass faster or enjoying a warm cup of tea by the fireplace, with your loved one after a walk in the forest, we all have our personal moments for which one specific treat is needed. Mikado (also known as Pocky outside Europe) is a brand of thin and delicious chocolate sticks.

Through photos, illustration, PowerPoint presentations or video/animation imagine the ideal situation where Mikado will be the perfect treat!

Dandruff is an unwelcome distraction when you always want to be at your best. Even when washed away, dandruff can still make an unexpected re-appearance at the wrong moment. It is only when you know that dandruff will not come back that you can be at your most impactful self and be admired by others, all the time.

When there is a guarantee that your dandruff would not be coming back, how would that allow you to make an impact, anytime and anywhere? Create a story to tell us what could happen and how you would feel about it.

Format: video, animation, pictures, storyboards.

OLED (Organic Light Emitting Diodes) has been heralded as “the future of TV display” for over a decade. Today the wait is over. LG has released a new TV called “THE ULTIMATE DISPLAY” with incredible, almost lifelike picture quality and with a much thinner screen compared to what exists in the market today.

Create an exciting and surprising video or animation that shows how it feels to be part of the show you are watching, thanks to THE ULTIMATE DISPLAY from LG.

Format: Video or animation 45 seconds to 60 seconds.

Guinness always inspires people to try something new and uncommon, to turn life's ordinary moments into rich, enjoyable and rewarding experiences for all. Guinness believes that the more you put in the more you get out.

Put a smile on our faces with an engaging, imaginative story where you and your friends try something new and different that makes more out of an ordinary moment together.

Format: 30 secs videos/animations or photography/illustration.

Note: the Contest is open to legal residents of France, Germany, Spain, Italy, Portugal, the United Kingdom, Mainland China, Japan, Indonesia, South Korea and Singapore who are at least 21 years old at the time of entry.